Supercars CEO set for more FOM talks for Asia expansion

Supercars CEO set for more FOM talks for Asia expansion
March 6, 2018 | 8:40 pm | Author: Steven Wright

The new Supercars CEO Sean Seamer has confirmed that he will enter into discussion with the FOM (Formula One Management) to be a support card for the 2019 Singapore Grand Prix.

Supercars have been looking for one or two Asia rounds in recent years, which nearly came into fruition when the series signed a five-year-deal with Malaysia for Kuala Lumpur race but the Malaysian promoter struck legal trouble and the event was discontinued.

Since then, the category is looking for other Asia event to link up. Considering the tie-up they have through the Australia Grand Prix, Supercars wants to be one of the support cards for the Singapore Grand Prix.

On his first official day in the Supercars top job in Adelaide, Seamer confirmed he’ll continue the push into Asia and is set to meet representatives of F1 owner Liberty Media at Albert Park.

He urges that the Asia races must be long-term deals not ending up as one-off deal like in China in 2005 and Texas in 2013.

“I see Asia as viable for a few reasons,” said Seamer on the series website.

“The timezone works for us with our existing delivery of digital and traditional media to our fan base here in Australia, it’s also a fantastic opportunity for sponsors and manufacturers involved to broaden their reach beyond Australia and New Zealand.

“Obviously it needs to be sustainable; we don’t want to be going there and doing one-off races. It needs to be at least three years.

“And it makes the most sense to use Formula 1 in terms of racing with those guys, depending on what their calendar looks like.

“We will be picking up those conversations with FOM [Formula One Management] at the AGP in a couple of weeks.”

Since Liberty Media took over the Formula One rights, Supercars struck a deal to turn Albert Park into a points-paying event from 2018, Supercars is now an official F1 support category.

That could lead to other Support card invites in the near future. The ROLEX Australian Grand Prix takes place March 22-25, 2018.

Photo: AFP